Introduction

In today’s competitive job market, establishing a strong employer brand is essential for attracting and retaining top talent. This five-day professional course on "Employer Branding and Talent Attraction" will equip HR professionals, managers, and business leaders with the strategic insights and practical tools necessary to build and promote a compelling employer brand that resonates with potential candidates and aligns with the company’s core values.

Objectives

• Understand the fundamentals and significance of employer branding.
• Identify and articulate unique employer value propositions.
• Develop and implement effective talent attraction strategies.
• Enhance employer brand visibility through digital and social channels.
• Measure and optimize employer branding and recruitment efforts.

Course Outlines

Day 1: Introduction to Employer Branding

• Definition and importance of employer branding.
• Current trends and challenges in talent attraction.
• Components of a strong employer brand.
• Case studies of successful employer brands.
• Interactive group activity: Mapping your company's brand identity.

Day 2: Crafting Your Employer Value Proposition (EVP)

• Defining and developing a unique EVP.
• Aligning EVP with organizational goals and culture.
• Identifying key attributes that attract top talent.
• Communicating EVP effectively to prospective employees.
• Workshop: Crafting your company's EVP statement.

Day 3: Strategic Talent Attraction

• Effective recruitment marketing strategies.
• Leveraging data and analytics in recruitment.
• Building talent pipelines and talent pools.
• Engaging with passive candidates.
• Role-play activity: Designing a recruitment campaign.

Day 4: Digital Branding and Social Media

• Utilizing social media platforms for branding.
• Content strategies to enhance brand visibility.
• Employer branding on LinkedIn, Glassdoor, and other platforms.
• Managing online reviews and employer reputation.
• Hands-on project: Creating a digital branding strategy.

Day 5: Measuring and Optimizing Employer Branding

• Key metrics for evaluating employer brand success.
• Tools and techniques for continuous improvement.
• Aligning recruitment data with business outcomes.
• Feedback and survey techniques for insights.
• Course wrap-up and action planning for participants.