Introduction

The "Fundamentals of Marketing Strategy" is a comprehensive 5-day course designed to equip participants with essential marketing principles and strategic thinking skills. Through lectures, discussions, and practical exercises, attendees will gain a deep understanding of how to develop, implement, and manage effective marketing strategies to drive business success.

Objectives

• Understand the core principles of marketing strategy.
• Analyze market environments and identify opportunities.
• Learn to create value propositions that resonate with target audiences.
• Develop skills for implementing and monitoring marketing plans.
• Leverage digital tools and techniques for strategic advantage.

Course Outlines

Day 1: Introduction to Marketing Strategy

• Definition and importance of marketing strategy.
• Key components of a marketing strategy.
• Understanding market research and analysis.
• Identifying target audiences and segmentation.
• Case studies: Successful marketing strategies.

Day 2: Market Environments and Consumer Behavior

• Analyzing market environments and trends.
• Understanding consumer behavior and decision-making.
• SWOT analysis for strategic planning.
• Competitive analysis and positioning.
• Interactive session: Conducting a market analysis.

Day 3: Creating Value and Brand Strategy

• Defining and delivering value propositions.
• Building and managing brand equity.
• Brand positioning and differentiation.
• Customer relationship management strategies.
• Workshop: Developing a brand strategy for a new product.

Day 4: Implementation and Marketing Mix

• Integrating the marketing mix (Product, Price, Place, Promotion).
• Setting marketing objectives and KPIs.
• Budgeting and resource allocation.
• Measuring and evaluating marketing performance.
• Group activity: Designing a comprehensive marketing plan.

Day 5: Digital Marketing Strategy and Emerging Trends

• The role of digital marketing in modern strategies.
• Utilizing social media and online platforms effectively.
• Exploring emerging marketing trends and technologies.
• Ethics and sustainability in marketing strategy.
• Capstone project: Presenting a strategic marketing proposal.